Political LanguageI`ve been thinking about how it is that activists and Telegraph readers so get so very hot under the collar with nice David Cameron, when he doing so well. We have all spent all week, gloating about the prospect of forming government and ridding the country of , one assumes , Gordon Brown ,not to say the disgusting Peter Hain ,and his antiquated politics of envy. All around however, I see weeping , wailing ,and constant harrying from the conservative Blogaspghere.
On Friday there I was ,rubbing shoulders with
“Top Bloggers”…..( ?) Like Dizzy , Croydonian and even Guidot . One thing I noticed was the these people tend to come at Conservatism by way of anarchism ,or at least extreme Libertarianism. They are political theorists ,which a Conservative is not almost by definition,.
Perhaps that is why I have this worrying feeling that a lot of the heat in the world of sub mainstream commentators is just far to separate from real political language ,to get to the source of the pain. A country is not defined by dry theories of a contract posited in the 18th century ,it is to do with living traditions and an almost tribal loyalty .These roots predate political theory by a very long way. It is a felt rather than an explicated phenomenon as are the voting intentions of most of the country.
Take Dizzy for example , perhaps as well respected a writer on Politics as anyone , often asked for help by the national Press ,and with a clear sense of setting the agenda for the intelligentsia. In order to do this, he will typically be ferreting around in public documents for unregarded morsels of waste and dishonesty to embarrass the Labour Party. Guidot goes further, and actually prowls the very sewers of Westminster ,acting as an investigative Journalist . If he changed sides though, would the stories really be so very different ?
There are numerous people in the Labour ranks, adept at this game ,and very happy to swap accusations . It is a fair point of Dizzy`s that the Labour Party used the sleaze card brutally ,with little reason , and to great effect, in the Major period .Waste is also a fair intellectual target of statist government ,as well as an ad hoc moan . Nonetheless, I am unconvinced that this is where elections are won.
For me you must always keep the focus on the bankruptcy of the idea of Socialism and the fact that this is still what the Labour party are selling for all their claims otherwise. This is their great weakness ,they must always pretend to be not what they are ,and I really worry that they love to get back to swapping insults..
They like it ,because with no philosophy they can admit to, they have no positive account of themselves to give.David Cameron is able to “Propose", rather than always “Oppose “ .This difference is vital in the felt opinions of the voters.
We can see then that voters and politicos differ widely in their apprehension of the debate , in fact they scarcely cross over at all. To follow this thought up I have invented a Focus Group,
The Focus Group.In it I have one political obsessive ,I have called ,at random, Dizonian , a non combatant I have called “normal person” ,and one who is able to bridge these disparate worlds; a little-bears-porridge , just right ,sort of person ,I have chosen to call …me..( at random again).
I am going to have look back at Cameron’s progress to his commanding position and submit various points of interest to the imaginary collection. Just to remind us this us this is where we are now this is the ICM Poll which was corroborated by the U Gov Poll later in the week ,Conservatives 40% ,( up 3%),Labour 32% (Steady),Lib Dums ,(18% down4 %) ,Activists moaning .. ( Unchanged position).
Cameron`s Brilliance- Part One - Let The Others Do The Hard WorkDavid Cameron, once, openly insulted Margaret Thatcher it was during a speech he gave commemorating 9.11 when he distanced himself from her commitment to support America , come what may . It was a miscalculation he has not repeated ,and immediately caused great concern in the party ,which communicated itself as ,treason , to the voter. Since then he has wisely let others define his distance from the our greatest Post war Prime Minister
When Tim Congdon announced his defection to UKIP ,he did so in these terms . “ At some point in her career Margaret Thatcher should have said this , the man in Whitehall doesn’t know best”. He went on...” People were being freed so they could free themselves”. Lumme that’s a bit ideological isn’t it ? Meanwhile to the utter disgust of Congdon ,The boy David was talking about,… “preparing young people for their adult responsibilities to create a greater sense of cohesion “.Congdon ,looked at this ,and with ill concealed contempt ,decided that either he was a charlatan, or he was vaguely endorsing the European Union’s model of Socialist Top Down super state,. The key point is that for him is doesn’t mater much which. What really infuriates him is that a Political intellectual like him , is left out of the equation entirely. David Cameron has a dialogue with the country that is not about “What you say “ but about “WHAT THEY HEAR” ( Frank Luntz).
Tim Congdon would like us to return to traditional political debate of the sort at which he was successful and the sort Gordon Brown also thrived in ,in the 80s. Gordon Brown is the old style of Politician, a...“political battering ram armed to the teeth with statistics “.
Nothing is more obvious to day than that the country has changed ,and Gordon Brown is incapable of changing his language and rhetoric to suit its new mood. Even his body language is determinedly ugly where Cameron naturally dances the ballet of the “Inclusive hands”. Even among blogs only Iain Dale ,I can think of , understands this broad generalist audience at all ,and he is very far from good at it partly because he tries to hard.
Ok so lets pass this over the Focus GroupDizonian- Blank incomprehension, bitter hilarity at the Third World do goodism ,and social inclusiveness. Fury at the perceived betrayal of the Libertarian agenda ,(Not the Conservative cause which might easily include Paternalism ala Disraeli). More than this ,an irritation at the “My Little Policy “,kiddies Saturday Morning brain dead level of it all. A lot of shouting , a lot of statistics . Sounds Like Gordon Brown
Normal- I can’t see anything I actually dislike about him , and he’s not like that Margaret Thatcher , wasn’t she the nasty one ? ( The spitting image Puppet that is ). At least he’s not bellowing in that boring self important way…
.(normal may well be a woman by the way.)
Quite positive
Me ( Correct person)-Good Work David, well done for dragging our marketing out of the dark ages ,and realising that is what we are doing here .I seriously hope you aren’t expecting me to take any of this as other than mood music though. The point of winning is to enact policies, and I do have a Consevative wish list tucked in my back pocket.
Positive
David Cameron’s Brilliance Part Two- Never be against anything,Janet Daley who I enjoy in the way an adult retains a taste for sweets into middle age , grew so incandescent with rage , recently, that she actually began to admit the logic of her position ,which is to support Gordon Brown .” If Cameron’s Conservatives succeed ,the electoral future belongs to image consultants. But if Mr. Brown prevails, there might be a return to the real politics . We might find ourselves arguing about the basic principles of taxation, spending , welfare and dependency “ . She concretely identified that Cameron is in agreement with the Blair image, and against Brown. Given that the country overwhelmingly voted for what they thought was Blair ,and loathe Brown ,this is not a bad starting point .In fact ,when I look at what back at Tone said he wanted to do, with Frank Field ,I am not sure this sounds like the worst sort of government even now, but I digress.
So Cameron is not disagreeing with Blair-ism in some ways ,he wants to inherit its popularity as smiley faced Thatcherism . What we got was quite different , and that has to be the best place to attack. Cameron doesn’t say you got it wrong to the voter, he says you got it right, but you were betrayed. Newspapers like to shout and Politicos often have a legal background . People out in the economy selling for a living , know that this is the way you sell . By agreeing
Lets put it to the Focus Group
Dizonian- I would rather lose the noble way than win by a process of rebranding ,this is just not politics.
I hate him
Normal-Oh I `m so glad they’ve stopped arguing ..well; except for that nasty Scottish man. I just fancy a change .I `m really starting to like this David chap
Me ( Correct ) -It is inevitable that Cameron would be the new Blair ,as Blair was the new Thatcher.I see he has to aim at the centre but having got it where will he take it ?Good work but I`m not voting for a Liberal ,they have to move to me .
Cameron’s Brilliance Part 3 .” Know when to shut the Fuck up”This change of tone I attribute to Newmania senior who , in his day, was red hot broker ,and he always said to me .” When they are about to sign say Nothing . You will be tempted to talk about why you agree, but you don’t know, and it can only get worse ”
Good advice . Look at where we are. There was a worry for a long time ,that active enthusiasm for the Conservatives was flat lining ,and we still were not over the magical 40%. Anthony King complained, “ All he has achieved is to show he doesn’t frighten the horses.”. If that’s all you need to do ,then don’t do any more. Unemployment is at a seven years high thanks to Brown regulatory mania.The pension system is in ruins. Real inflation is hitting important voter groups like the old ( and hasn’t David been quick to give them a friendly ear,), productivity is feeble ,and education is an international joke.
To enter a debate about any of this would be to confuse it . David Cameron lets New Labour burn as they deserve ,and if anyone doubts his leadership qualities they should take a glance at the icy restraint the shows here. How many politicians could so sublimate their ego`s this way. As Peter Kay would put it . He is not playing
The Focus GroupDizonian- Look at that big chin hanging out there can`t he just hit it , punch him kick him spit at hime ,pull his hair for god`s sake!
Normal- There is such a lot of bad news and that nice David Cameron is never mentioned around it . We definitely need a change
Me( Correct ) Saying nothing is right but you are vulnerable to the accusation that you have nothing to offer. The answers have to be carefully fleshed out
Ca
meron’s Brilliance Parts ,…oh just loads of it really You might be surprised at the people that have been praising Team Cameron
1-Simon Heffer “His left leaning PR campaign for the past 12 months has neutralised the BBC. Having achieved that the Guardian and Independent should be easy
2-The education secretary has been obliged to reintroduce synthetic Phonics
3-The Home Secretary has been forced to drop plans for local Police Forced merging
4 Simon Heffer and in fact the rest of the Party now agree that our Iraq Policy was misguidedly pro US, and should been critically Pro US. On other words ,concerned with our defensive coalition ,not with some stupid idea of putting the world right. Enoch Powell would have approved
5He has taken the liberal’s only consistent card “We are against adversarial Politics” . Let us not forget it is votes from the Liberal Party that are just as important, and he has of course Made Ming the Useless look exactly that
6 Somehow made himself the darling of the women’s vote largely by saying little, and letting the Labour Government destroy the Family .
This has been done with nothing concrete ,but with a manner he has got right for the daytime TV sofa, which Gordon brown cannot emulate . Look for example the way he dealt with ,“Lousie “, single mother and therefore ,supposedly, the scourge of society ,on "You and Yours". Louise asked him what he thought of her and…” he expressed huge admiration for her efforts and only tactfully suggested that fathers should be obliged to pull their weight to”. He could not have played it more perfectly. Brown would have been lost.
7 Regained the trust of the voters on the NHS, by actively campaigning for its improvement, in what was frankly a childishly policy free way. I was staggered it worked myself ,but it did.
8 Lost the racist and homophobic stain that was electoral poison and a non negotiable barrier to the centre voter
You will see looking back at all these field of conquest that almost none this is ever dealt with by right wing commentators who have little interests in PR and Consultancy ,and treat everything as if they were in a Politics debate at University . This is why I fear that arguments are being won while clients,( voters ) are being lost. The entire rhetoric sounds alarmingly like Old Labour locally sometimes and we need more positive messages .
If there is one thing that I would like the committed right for all their marvellous qualities to take to heart it is this . Politics is always about what they hear not what you say ,and we have to learn the code on the right of the party to get our agenda listened to.IMMEDIATE RETRACTION IN CASE I APPEARED ILL MANNERED
Well I assume noone bothers much with me but within seconds of that appearing Dizzy ..( as in the top blogger) popped in to tell me off. Let me make it entirely clear that Dizzy and Croydonian do proper Blogs both of which are far in the stratosphere compared to a little ,“ I think this “exercise “, like this one. The invented person Dizonian was not meant to be taken either seriously or overly literally. As far as i know it bears no special relation whatsoever to the characters of these two Blogging Titans.
Dizzy has made a number of criticisms and this is one .
“Where we disagreed is that you considered your position to be the only one that matters. That is simply not true and it is a thoroughly unconservative thing to do to rely on some grand theory and negate complexity.”
Can I make it quite clear that I did not wish to criticise any real person. Yes of course all sorts of approaches are necessary .I think my suggestion is this . “Am I wrong that there us a lack of willingness to sell the "right" agenda ?”
But the Dizonian thing was only supposed to be a bit of funMany apols if it seemed otherwise just to be on the safe side.