
This Saturday We were having Dinner with the famous North London Tory and marketing Guru David Allen . There were others present but as they are currently in “Dark” mode they have to remain anonymous. David has a highly intuitive feel for political life ad has been a participator and observer for a long time. His observation, for example, that the British people never had there day to ,“Punish Margaret Thatcher” , was ,I thought, a telling insight to the bitterness that built through the Major years.
Understandably, the intersection of politics and marketing cropped up . Ellee must be the expert here ,but I have been pondering it and a few threads have been coalescing into a twine as I sat on the train this morning. Over the weekend I was participating in the national Conservative Green day and as we buzzed about the place, supposedly caring for the environment, we ran into the Lib Dems also out ,pretending to care about law and order. Their campaign was all about cracking down on crime,and there are some pretty good ideas.
1 More Police on Patrol (don’t waste Billions on ID cards) …Good
2 Take back Town centres – Let communities close pubs and clubs where the problems are ….don`t like this much as the definition of the community is usually “ Some Liberal activists”
3 Give honest sentences that mean what they say….Absolutely
4Compulsory work and training in prison to cut re-offending …could be a good idea
5 Better compensation for victims – Paid for by prison work- Yes yes yes
As we all know the Liberals have a vile busy-bodying streak but in practice they are a socialist party with squabbles and could not carry a socially Conservative agenda . I love the last idea though , as I did when I first heard Ming float it .
What interested me was that they were pretending to be the Law and Order Party ,while we were being the Green party. In other words our brands are so cluttered at the centre, that they have actually crossed over slightly. In the DT This morning there is far more on Conservative plans to tax air travel and the front page of the Indy shows a line up of the , the most superficial area of politics.
Is that what we are doing now then selling “ banking” by offering new customers the world and ignoring the existing ones ? Yes we are, and Blair was the one who moved us in this direction….
Here is worrying thought though .
For about a month (writes New statesman Ed John Kamfner) Gordon Brown talked about the Artic Monkeys and ipods and tried to be a human being . He was roundly ridiculed ,but the real worry is that caamp Brown have decided to drop all that and set him against Cameron as a,” real politician” . This, as we know, is a vulnerable area for Cameron and I can see it working. I do not relish the Labour Party touting intellect over sociability, with a leader who would rather read a book than appear on the Des O` Connor show.
People are complex, and react at different levels . For example, the Lib Dems never stop telling us about how they were always against Iraq. On this occasion they were righ, but at a deeper level they were wrong because they cared the least about this countries security. People applaud them for their stand, but would they really vote for the Party who is flaky on defence.I doubt it
Being liked is a very dangerous foundation for electoral success Mr. Cameron, very dangerous indeed. Margaret Thatcher got more votes for the Conservative Party than you ever will, and few admitted to “Liking her”.















